Handoff an SEO audit so the work actually starts
Turn findings into implementation tickets with ownership, evidence, and acceptance criteria.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 6 of 12
How to capitalize on recency without publishing noise.
Decide whether a new development deserves an article, a refresh, or no content at all.
How to evaluate a resource before pitching it
Review the destination’s contribution, evidence, usability, and audience fit before expanding outreach.
How to measure AI answer visibility without fooling yourself.
Define a prompt panel, record observations, and keep visibility separate from business impact.
How to review search intent at the page level
Turn a broad keyword assignment into a clear reader task, evidence requirement, and page decision.
How to test a lead form without inventing a lead
Verify validation, consent, storage failures, and success behavior in an isolated test path without polluting sales records.
Internal links should follow the buyer’s next question.
Build useful paths between guides, comparisons, and product pages as your blog grows.
Investigate a brand mention with no visible citation
Preserve what the answer visibly establishes and avoid inventing a hidden source trail for an unlinked mention.
Keep event dates distinct from article updates
Track announcement, event, source-check, publication, and modification dates without inventing precision.