Before you buy a backlink package, ask these seven questions.
Evaluate the work, publisher relevance, and evidence behind a backlink offer.
THE AUTHORITY COLLECTION
Give people a reason to reference you.
Develop useful resources, choose relevant publishers, and approach outreach with a clear contribution. Keep the work performed separate from publisher decisions.
Start Here.
18 articles in this collectionThe one-page brief that makes backlink outreach more useful.
Give your outreach team an audience, a real editorial angle, and evidence worth referencing.
A publisher relevance worksheet for your next outreach sprint
Evaluate the audience and editorial fit before investing time in a pitch.
Explore Authority.
Template · 4 min read
Search this collection ↗A sponsorship inventory before the first sale
Define placements, labels, deliverables, reporting, and open commercial decisions without inventing audience or sales proof.
Playbook · 3 min readA syndication brief that preserves the original resource
Define reuse scope, attribution, search treatment, and correction ownership before a partner republishes an article.
Framework · 3 min readAssess a partner resource exchange on reader value
Evaluate a proposed collaboration by its audience contribution, evidence, and editorial control rather than reciprocal-link promises.
Playbook · 3 min readChoose between improving a resource and expanding outreach
Use response patterns and destination quality to decide where the next hour of work belongs.
Playbook · 4 min readDesign a benchmark survey before collecting responses
Prepare eligibility, questions, a data dictionary, and reporting limits before turning survey responses into a benchmark.
Comparison · 4 min readEarned coverage and paid sponsorship do different jobs
Choose the commercial arrangement, disclosure, and success measure before buying or pitching a placement.
Comparison · 4 min readEvaluate a directory listing for referral value
Compare directory placements by audience task, category fit, destination quality, and observable referral behavior.
Checklist · 3 min readExpire a paid placement without breaking the article
Plan the end-date review, commercial labels, destination handling, and delivery report before a sponsorship concludes.
Checklist · 4 min readHow to evaluate a resource before pitching it
Review the destination’s contribution, evidence, usability, and audience fit before expanding outreach.
Playbook · 2 min readLearn from publisher feedback after an outreach sprint
Turn responses into changes to the resource, the pitch, and the prospect list.
Template · 3 min readPackage a research table that another editor can verify
Include definitions, source rows, calculation notes, and reuse information with a small research table.
Template · 3 min readPrepare a factual publisher correction request
Build a concise correction packet with the exact claim, primary evidence, and proposed wording before contacting a publisher.
Playbook · 2 min readTurn original research into a resource worth referencing
Make the method, limitations, and useful finding visible before writing the outreach pitch.
Checklist · 2 min readWhat belongs in a backlink placement report
Keep outreach activity, publisher decisions, and observable placements separate in reporting.
Template · 3 min readWrite an ownership disclosure for a media network
Explain common ownership, author roles, and commercial relationships without suggesting that sister publications are independent endorsements.