Keep five search tests moving without losing accountability
Run a small portfolio of search improvements with explicit hypotheses, owners, and review decisions.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 7 of 12
Launching a second language without duplicating the first market
Plan language equivalents, local customer needs, review ownership, and URL relationships before translating a whole archive.
Learn from publisher feedback after an outreach sprint
Turn responses into changes to the resource, the pitch, and the prospect list.
Maintain a glossary when product language changes
Separate stable concepts, product-specific definitions, aliases, and dated revisions so terminology stays consistent.
Make a practical template worth bookmarking
Design a reusable worksheet around inputs, a completed example, and the decision the user needs to make.
Map product capabilities to questions a buyer actually asks
Translate feature language into useful explanations without making every feature its own article.
Measure organization sign-up quality after acquisition
Separate individual signups, organizations, activation, qualification, and cohort age before judging acquisition quality.
Measure progress when your search audience is small
Use counts, qualitative evidence, and comparable observations without turning noise into a trend.
Model a paid toolkit break-even scenario
Use explicit hypothetical price, variable costs, support time, and fixed creation cost to explore a toolkit’s economics.