An SEO + AEO audit should end with decisions, not a bigger spreadsheet.
Turn a long list of search issues into a short list of work your team can actually ship.
THE SEO COLLECTION
Make the right pages easier to find.
Start with the customer question, inspect the page that should answer it, and turn the findings into work your team can implement.
Start Here.
23 articles in this collectionInternal links should follow the buyer’s next question.
Build useful paths between guides, comparisons, and product pages as your blog grows.
Explore SEO.
Template · 3 min read
Search this collection ↗A crawl-log review for one important URL family
Inspect verified crawler requests, response patterns, and coverage for a defined route family without treating requests as indexing proof.
Framework · 4 min readA faceted-navigation decision sheet for a small catalog
Separate useful catalog landing pages from filter combinations that multiply URLs without adding a distinct reader task.
Checklist · 3 min readA robots policy for private previews and approved launches
Separate access control, crawl permission, and indexing rules in a reviewable release-state matrix.
Playbook · 3 min readA sitemap change log that reflects real content updates
Connect sitemap inclusion and modification dates with substantive editorial changes instead of every build.
Playbook · 4 min readBuild a product-led content hub around a customer job
Design a useful collection with a decision path, distinct resources, and a maintenance owner.
Framework · 3 min readDecide whether a PDF preview belongs in search
Separate a useful public preview from full paid delivery and document the intended indexing treatment for each resource.
Troubleshooting · 4 min readDiagnose a content cluster with overlapping answers
Map page promises and reader tasks before merging, redirecting, or expanding a content cluster.
Guide · 4 min readHow to review search intent at the page level
Turn a broad keyword assignment into a clear reader task, evidence requirement, and page decision.
Playbook · 4 min readLaunching a second language without duplicating the first market
Plan language equivalents, local customer needs, review ownership, and URL relationships before translating a whole archive.
Playbook · 2 min readMap product capabilities to questions a buyer actually asks
Translate feature language into useful explanations without making every feature its own article.
Guide · 3 min readPagination that keeps older articles discoverable
Plan stable archive links and topic routes so older resources remain reachable as the publication grows.
Playbook · 3 min readPlan an IndexNow change event without promising indexing
Connect real URL changes to a controlled notification process and keep receipt separate from indexing outcomes.
Checklist · 4 min readPrepare an expanding article archive for maintenance
Assign review triggers, source dependencies, and retirement decisions before your archive becomes expensive to trust.
Checklist · 4 min readRedirect maps for a site migration
Build an old-to-new URL map that preserves the reader’s task and makes migration exceptions reviewable.
Troubleshooting · 3 min readReview a missing-page response before calling it a 404
Compare the HTTP response, visible message, and destination before deciding how to repair a missing resource.
Checklist · 3 min readReview anchor text against the destination promise
Use concrete link-label examples to keep the reader’s expectation aligned with the page or file that opens.
Troubleshooting · 4 min readReview the rendered evidence on a JavaScript product page
Compare the initial response, rendered page, and failed resources before blaming JavaScript for a discovery problem.
Guide · 4 min readStructured data that matches the visible product
Map a small Product markup example to visible evidence and separate technical validity from rich-result eligibility.
Checklist · 4 min readTechnical SEO checks before a product launch
A release checklist that separates launch blockers, implementation checks, and later search outcomes.
Comparison · 3 min readTopic coverage and keyword coverage answer different questions
Use customer decisions to organize coverage and query evidence to inspect how those answers are discovered.
Troubleshooting · 4 min readWhy an important page is hard to discover
Investigate one URL through access, discovery, rendering, canonical signals, and customer relevance.