A content brief with a concrete acceptance test
Define the buyer decision, original contribution, evidence, and finish condition before commissioning an article.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
19 articles · Page 1 of 3
A content gap is only an opportunity if it matters to a buyer.
Prioritize missing content by customer decisions, evidence, and the value of the next step.
A customer interview brief for better product education
Gather specific decision stories, preserve consent and context, and turn interview notes into testable content questions.
A pricing-page claim ledger
Connect price, scope, exclusions, delivery, and approval status so product pages and checkout tell the same story.
A source verification worksheet for AI-assisted drafts
Check whether each material claim has the support its wording requires.
An image brief that serves the article
Specify what an editorial image must explain, what must be accurate, and how a reviewer will accept it.
Build a comparison page that helps the reader choose
Use fair criteria, explicit tradeoffs, and current evidence to make a comparison useful.
Check every number in a worked-example guide
Verify inputs, units, denominators, rounding, and boundary cases before publishing an explanatory calculation.
Guides, essays, and checklists: choose the right format
Match the reader’s task to the structure, evidence, and maintenance burden of the article.