An SEO + AEO audit should end with decisions, not a bigger spreadsheet.
Turn a long list of search issues into a short list of work your team can actually ship.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
23 articles · Page 1 of 3
A crawl-log review for one important URL family
Inspect verified crawler requests, response patterns, and coverage for a defined route family without treating requests as indexing proof.
A faceted-navigation decision sheet for a small catalog
Separate useful catalog landing pages from filter combinations that multiply URLs without adding a distinct reader task.
A robots policy for private previews and approved launches
Separate access control, crawl permission, and indexing rules in a reviewable release-state matrix.
A sitemap change log that reflects real content updates
Connect sitemap inclusion and modification dates with substantive editorial changes instead of every build.
Build a product-led content hub around a customer job
Design a useful collection with a decision path, distinct resources, and a maintenance owner.
Decide whether a PDF preview belongs in search
Separate a useful public preview from full paid delivery and document the intended indexing treatment for each resource.
Diagnose a content cluster with overlapping answers
Map page promises and reader tasks before merging, redirecting, or expanding a content cluster.
How to review search intent at the page level
Turn a broad keyword assignment into a clear reader task, evidence requirement, and page decision.