Before you buy a backlink package, ask these seven questions.
Evaluate the work, publisher relevance, and evidence behind a backlink offer.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
18 articles · Page 1 of 2
A publisher relevance worksheet for your next outreach sprint
Evaluate the audience and editorial fit before investing time in a pitch.
A sponsorship inventory before the first sale
Define placements, labels, deliverables, reporting, and open commercial decisions without inventing audience or sales proof.
A syndication brief that preserves the original resource
Define reuse scope, attribution, search treatment, and correction ownership before a partner republishes an article.
Assess a partner resource exchange on reader value
Evaluate a proposed collaboration by its audience contribution, evidence, and editorial control rather than reciprocal-link promises.
Choose between improving a resource and expanding outreach
Use response patterns and destination quality to decide where the next hour of work belongs.
Design a benchmark survey before collecting responses
Prepare eligibility, questions, a data dictionary, and reporting limits before turning survey responses into a benchmark.
Earned coverage and paid sponsorship do different jobs
Choose the commercial arrangement, disclosure, and success measure before buying or pitching a placement.
Evaluate a directory listing for referral value
Compare directory placements by audience task, category fit, destination quality, and observable referral behavior.