An SEO + AEO audit should end with decisions, not a bigger spreadsheet.
Turn a long list of search issues into a short list of work your team can actually ship.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 1 of 12
Before you buy a backlink package, ask these seven questions.
Evaluate the work, publisher relevance, and evidence behind a backlink offer.
Your AEO score is a starting point. Here is how to read it.
Understand what a readiness score measures, what it misses, and how to turn it into action.
A content brief with a concrete acceptance test
Define the buyer decision, original contribution, evidence, and finish condition before commissioning an article.
A content experiment when the sales cycle is long
Use mature cohorts and separate early signals from qualified opportunities when revenue takes months to appear.
A content gap is only an opportunity if it matters to a buyer.
Prioritize missing content by customer decisions, evidence, and the value of the next step.
A crawl-log review for one important URL family
Inspect verified crawler requests, response patterns, and coverage for a defined route family without treating requests as indexing proof.
A customer interview brief for better product education
Gather specific decision stories, preserve consent and context, and turn interview notes into testable content questions.
A faceted-navigation decision sheet for a small catalog
Separate useful catalog landing pages from filter combinations that multiply URLs without adding a distinct reader task.