Build a comparison page that helps the reader choose
Use fair criteria, explicit tradeoffs, and current evidence to make a comparison useful.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 4 of 12
Build a frozen prompt panel for an AEO review
Use a documented set of buyer questions, separate branded prompts, and preserve a comparable panel across reviews.
Build a product-led content hub around a customer job
Design a useful collection with a decision path, distinct resources, and a maintenance owner.
Calibrate two reviewers coding AI recommendations
Use a small labeled-answer exercise to resolve coding disagreements before reporting AI mentions and recommendations.
Check every number in a worked-example guide
Verify inputs, units, denominators, rounding, and boundary cases before publishing an explanatory calculation.
Check whether your business identity is consistent across its own pages
Resolve conflicting descriptions of the business before asking outsiders to understand it.
Choose a first conversion that reflects useful progress
Match the action you measure to the buyer’s stage and the business’s ability to follow through.
Choose between improving a resource and expanding outreach
Use response patterns and destination quality to decide where the next hour of work belongs.
Compare two answer engines with paired observations
Use the same questions, report missing responses, and compare a matched subset before drawing conclusions across engines.