A sponsorship inventory before the first sale
Define placements, labels, deliverables, reporting, and open commercial decisions without inventing audience or sales proof.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 3 of 12
A syndication brief that preserves the original resource
Define reuse scope, attribution, search treatment, and correction ownership before a partner republishes an article.
An evidence log for AI mentions, recommendations, and citations
Preserve enough context to make an AI visibility observation useful and repeatable.
An executive summary for your next search review
Write a one-page decision brief connecting evidence, completed work, uncertainty, and the next resource request.
An image brief that serves the article
Specify what an editorial image must explain, what must be accurate, and how a reviewer will accept it.
Assess a partner resource exchange on reader value
Evaluate a proposed collaboration by its audience contribution, evidence, and editorial control rather than reciprocal-link promises.
Audit whether a citation supports the claim beside it
Classify supported, partial, contradicted, and irrelevant citations using the exact claim and source passage.
Brand mentions, recommendations, and citations need different reporting
Define three observation types, preserve overlap, and connect each to the question it can actually answer.
Budget a content program with review capacity included
Model creation, review, maintenance, and operations so the publishing target fits the team’s actual bottleneck.