A customer interview brief for better product education
Gather specific decision stories, preserve consent and context, and turn interview notes into testable content questions.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 2 of 12
A faceted-navigation decision sheet for a small catalog
Separate useful catalog landing pages from filter combinations that multiply URLs without adding a distinct reader task.
A one-time SEO audit or an ongoing agency: which job are you buying?
Match the engagement to the constraint: diagnosis, implementation, or continuous ownership.
A paid PDF fulfillment checklist before checkout opens
Connect the approved offer, exact files, payment evidence, delivery, and support process before selling a downloadable kit.
A publisher relevance worksheet for your next outreach sprint
Evaluate the audience and editorial fit before investing time in a pitch.
A quarterly search growth brief that makes tradeoffs visible
Connect a business goal, a customer question, and a realistic delivery plan before filling the content calendar.
A repeatable readiness review for product pages
Check whether a reader can understand the product, verify its claims, and choose a sensible next step.
A robots policy for private previews and approved launches
Separate access control, crawl permission, and indexing rules in a reviewable release-state matrix.
A sitemap change log that reflects real content updates
Connect sitemap inclusion and modification dates with substantive editorial changes instead of every build.