Use evidence without overloading an answer
Place support where it changes confidence, while keeping the explanation easy to read and verify.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 11 of 12
What belongs in a backlink placement report
Keep outreach activity, publisher decisions, and observable placements separate in reporting.
What belongs in an SEO report that actually changes a decision?
Connect delivered work, observed search performance, and qualified customer outcomes.
What to investigate when AI citations point to old pages
Trace an outdated citation to its claim, destination, and replacement before changing your content.
When higher traffic hides a weaker audience
Use audience composition and downstream evidence to interpret a traffic increase.
Why a crawler visit does not prove an AI citation
Separate crawl, visible citation, referral, and customer-outcome evidence before attributing an AI answer to a page visit.
Why an important page is hard to discover
Investigate one URL through access, discovery, rendering, canonical signals, and customer relevance.
Write a revision note that tells readers what changed
Preserve the original publication date and explain material changes in a useful way.
Write an ownership disclosure for a media network
Explain common ownership, author roles, and commercial relationships without suggesting that sister publications are independent endorsements.