Separate branded search demand in a growth review
Build a reviewable query taxonomy with explicit brand variants, ambiguous terms, and separate reporting denominators.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
100 articles · Page 10 of 12
Store an AEO observation so another reviewer can inspect it
Create a compact evidence manifest with prompt context, capture limits, redaction, and revision history.
Structured data that matches the visible product
Map a small Product markup example to visible evidence and separate technical validity from rich-result eligibility.
Technical SEO checks before a product launch
A release checklist that separates launch blockers, implementation checks, and later search outcomes.
The one-page brief that makes backlink outreach more useful.
Give your outreach team an audience, a real editorial angle, and evidence worth referencing.
Topic coverage and keyword coverage answer different questions
Use customer decisions to organize coverage and query evidence to inspect how those answers are discovered.
Turn a live webinar into an accurate resource
Transform an authorized recording into a useful article and artifact while preserving speaker context and claim evidence.
Turn original research into a resource worth referencing
Make the method, limitations, and useful finding visible before writing the outreach pitch.
Turn sales questions into a content backlog without publishing the call transcript
Find recurring buying decisions in sales conversations and turn them into clear, useful editorial work.