Handoff an SEO audit so the work actually starts
Turn findings into implementation tickets with ownership, evidence, and acceptance criteria.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
20 articles · Page 2 of 3
How to test a lead form without inventing a lead
Verify validation, consent, storage failures, and success behavior in an isolated test path without polluting sales records.
Keep five search tests moving without losing accountability
Run a small portfolio of search improvements with explicit hypotheses, owners, and review decisions.
Measure organization sign-up quality after acquisition
Separate individual signups, organizations, activation, qualification, and cohort age before judging acquisition quality.
Measure progress when your search audience is small
Use counts, qualitative evidence, and comparable observations without turning noise into a trend.
Model a paid toolkit break-even scenario
Use explicit hypothetical price, variable costs, support time, and fixed creation cost to explore a toolkit’s economics.
Read remarketing performance from a documented UTM campaign rule
Classify campaign intent from explicit UTM naming rules while keeping actual audience delivery and unmatched values visible.
Report measurement gaps without assigning missing traffic to direct
Keep observed, self-reported, modeled, and unknown acquisition evidence separate instead of inventing a complete attribution story.
Separate branded search demand in a growth review
Build a reviewable query taxonomy with explicit brand variants, ambiguous terms, and separate reporting denominators.