Expire a paid placement without breaking the article
Plan the end-date review, commercial labels, destination handling, and delivery report before a sponsorship concludes.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
18 articles · Page 2 of 2
How to evaluate a resource before pitching it
Review the destination’s contribution, evidence, usability, and audience fit before expanding outreach.
Learn from publisher feedback after an outreach sprint
Turn responses into changes to the resource, the pitch, and the prospect list.
Package a research table that another editor can verify
Include definitions, source rows, calculation notes, and reuse information with a small research table.
Prepare a factual publisher correction request
Build a concise correction packet with the exact claim, primary evidence, and proposed wording before contacting a publisher.
The one-page brief that makes backlink outreach more useful.
Give your outreach team an audience, a real editorial angle, and evidence worth referencing.
Turn original research into a resource worth referencing
Make the method, limitations, and useful finding visible before writing the outreach pitch.
What belongs in a backlink placement report
Keep outreach activity, publisher decisions, and observable placements separate in reporting.
Write an ownership disclosure for a media network
Explain common ownership, author roles, and commercial relationships without suggesting that sister publications are independent endorsements.