Internal links should follow the buyer’s next question.
Build useful paths between guides, comparisons, and product pages as your blog grows.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
23 articles · Page 2 of 3
Launching a second language without duplicating the first market
Plan language equivalents, local customer needs, review ownership, and URL relationships before translating a whole archive.
Map product capabilities to questions a buyer actually asks
Translate feature language into useful explanations without making every feature its own article.
Pagination that keeps older articles discoverable
Plan stable archive links and topic routes so older resources remain reachable as the publication grows.
Plan an IndexNow change event without promising indexing
Connect real URL changes to a controlled notification process and keep receipt separate from indexing outcomes.
Prepare an expanding article archive for maintenance
Assign review triggers, source dependencies, and retirement decisions before your archive becomes expensive to trust.
Redirect maps for a site migration
Build an old-to-new URL map that preserves the reader’s task and makes migration exceptions reviewable.
Review a missing-page response before calling it a 404
Compare the HTTP response, visible message, and destination before deciding how to repair a missing resource.
Review anchor text against the destination promise
Use concrete link-label examples to keep the reader’s expectation aligned with the page or file that opens.