What belongs in an SEO report that actually changes a decision?
Connect delivered work, observed search performance, and qualified customer outcomes.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
20 articles · Page 3 of 3
When higher traffic hides a weaker audience
Use audience composition and downstream evidence to interpret a traffic increase.