How to capitalize on recency without publishing noise.
Decide whether a new development deserves an article, a refresh, or no content at all.
THE GROWTH LIBRARY · SEO + AEO
Built for Search.
Ready for Answers.
100 practical guides for SEO, AI search, content, and authority—built to answer real growth questions clearly and usefully, by Matt Pru.
19 articles · Page 2 of 3
Keep event dates distinct from article updates
Track announcement, event, source-check, publication, and modification dates without inventing precision.
Maintain a glossary when product language changes
Separate stable concepts, product-specific definitions, aliases, and dated revisions so terminology stays consistent.
Make a practical template worth bookmarking
Design a reusable worksheet around inputs, a completed example, and the decision the user needs to make.
Publish a news correction with a visible change record
Distinguish factual corrections from new developments and preserve the information readers need to understand the change.
Refresh an existing guide or create a new page?
Use the reader’s decision and the existing page’s role to choose between a revision and a new URL.
Scale AI content by improving the editorial system.
A practical workflow for original, verifiable content that fills a real gap.
Turn a live webinar into an accurate resource
Transform an authorized recording into a useful article and artifact while preserving speaker context and claim evidence.
Turn sales questions into a content backlog without publishing the call transcript
Find recurring buying decisions in sales conversations and turn them into clear, useful editorial work.